Tensions were high during the summer of 1983 in Saint Petersburg, Florida, leading it to become known as the “summer of hell” after a rash of murders plagued the city. Two years prior, Playboy had opened the Suncoast Club, the first of its kind in the area. And now, as the city grappled with a potential serial killer, the Suncoast Club’s “Bunny of the Year” contest would result in both the winner and the photographer turning up dead. The bunnies feared they were being targeted, and wondered: who among them could be next? With Holly Madison today, in excitement for her new season of The Playboy Murders on ID, these are the murders of Linda Lansen, Barbara Grams, and Carolyn Merricks.